Saras D. Sarasvathy
professor, University of Darden, Virginia, USA

Saras Sarasvathy is the Isadore Horween Research Associate Professor of Business Administration at the Darden School of Business. A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves as Associate Editor of the Journal of Business Venturing as well as advisor to entrepreneurship education and doctoral programs in Europe and Asia. Her scholarly work has won several awards including the 2001 William H. Newman Award from the Academy of Management, the 2009 Gerald E. Hills Best Paper Award from the American Marketing Association, and her book Effectuation: Elements of Entrepreneurial Expertise was nominated for the 2009 Terry Book Award by the Academy of Management. In 2007, she was named one of the top 18 entrepreneurship professors by Fortune Small Business magazine. Her research program based on effectuation involves scholars from around the world. Sarasvathy received a B.Com from the University of Bombay (India), and M.S.I.A. and Ph.D. degrees from Carnegie Mellon University.


Timo Kekkonen
Director General,
National Board of Education

Timo Kekkonen works as a diretor of the Conferedation of Finnish Industries in the innovation environment and skills sector. Questions of prediction and forecasting are an essential part of the Confederation of Finnish Industries training and innovative operations. The Confederation of Finnish Industries forecasting operations are broad, including short and long term proojects, of which the most important has been the Oivallus project which studies the requirements of future learning networks. Timo Kekkonen is the steering commitee chairman of the Oivallus project.


Anastasios Vasiliadis
Ph.D., Institute of Entrepreneurship Development, Larissa, Greece -

Vasiliadis will publish results of research into the profile of young entrepreneurs. The conefence audience will be amont the first to hear the results.

Arttu Seppälä and Liisa Peltonen
Avot design Oy

Young entrepreneurs Arttu Seppälä and Liisa Peltonen run Seinäjoki based illustration company, Avot Design. Their speciality is the use of cartoons as a means of advertising and their most important product is Ostrobothnia comic strip, Pöyrööt. Arttu and Liisa will the how they decided to be entrepreneurs and speak about the bravery of being creative. People limit themselves and many good ideas remain unused beacuse of a lack of courage.


Simo Koivunen
cartoon teacher
Osuuskunta Vehrä

Simo Koivunen has taught cartoon production for 15 years. Cartoons as a teaching method work well to connect teaching from different subjects. Participants, in the workshop lead by Simo, get to experience how cartoons can be adapted to entrepreneurship education.

Pirjo Suhonen

entrepreneur, KTM

Pirto Suhonen, together with her sister, has created the Finnish brand IVANAhelsinki, which essence is generated from the worlds of art, fashion and design. Pirjo's role in IVANAhelsinki is extremely varied which is why her title on her business card reads "producer", which in her opinion best covers her broad work tasks.


Mikko Karppi
artistic director
Roisto Oy

Originating from Ostrobothnia, Mikko Karppi is a writer, columnist and artistic director at Roisto Oy in Tampere. Karppi's goal is to stir up literature by braking down the borders between genres and by looking with fresh eyes at the processes connected to writing, creating and experiencing literature.


Antti Vuento
social thinker
Roisto Oy

Antti Vuento is a social thinker from Tampere, whose heart is close to entrepreneurial and learning environments development. Togerher wiht his partners, Antti is taking business forward through their company, Roisto Oy, where he is part of developing the future of literature. Learning environments have taken Antti around Europe and even to America. In Tampere he puts into practice what he has learnt from around the world.

Tuomas Enbuske
freelance journalist

Tuomas Enbuske is a freelance journalist, whose reflective style is valued at national level. This time the subject that he is reflecting on is entrepreneurship: Who has what it takes to be an entrepreneur and who has the right to evaluate it? What is the teacher's task in entrepreneurial education?
Olli ”Ollis” Leppänen
Intotalo Oy

Entrepreneur coach, Ollis Leppänen, will tell of his experience as an entrepreneur coach and of the different features of entrepreneurial personalities and how they can be rocognised. Which is crucial - personality of business concept?

Aapo Mahlamäki
young entrepreneur, host

I am a 15 year old Teuva Comprenehsive School student and I have worked independently as and entrepreneur for four yoears. I have my own soap shop and café, "Aapo's coffee and soap" which is open in the summer at my parents art gallery in Teuva.

At Christmas I sell soap, my own craftwork and sauna products at different Christmas markets and at our own barn gallery.

My ambition, after high school, is to attend business school specialising in entrepreneurship and international business, graduating with a master of business administration.

I like that entrepreneurship allows me to reach my goals through my own effort, abilities and creativity. Entrepreneurship demands faith in my own abilities, perseverance, people skills and hard work.

It is also freedom and a way of life.